@inproceedings{kovarova-simecek_virtuelle_2021, address = {HS Luzern}, title = {Virtuelle {Hauptversammlung} als {Phänomen} der {COVID}-19-{Pandemie} – eine vergleichende {Analyse} der rechtlichen, organisatorischen und technischen {Umsetzung} in Österreich und {Deutschland}}, isbn = {978-3-906877-90-7}, url = {https://www.hslu.ch/de-ch/wirtschaft/forschung/konferenzen/carf-luzern/carf-konferenzbeitraege/}, booktitle = {{CARF} {Luzern} 2021. {Schriften} aus dem {Institut} für {Finanzdienstleistungen} {Zug} {IFZSchriften} aus dem {Institut} für {Finanzdienstleistungen} {Zug} {IFZ}}, publisher = {Verlag IFZ – Hochschule Luzern}, author = {Kovarova-Simecek, Monika and Loidl, Lisa and Klinz, Alena}, editor = {Behringer, Stefan}, year = {2021}, keywords = {BlogFincom, Department Digital Business and Innovation, Institute for Innovation Systems, Vortrag, Wiss. Beitrag, best, best-lbkovarova, peer-reviewed}, pages = {309--326}, } @inproceedings{kovarova-simecek_ad-hoc-publizitat_2021, address = {HS Luzern}, title = {Ad-hoc-{Publizität} in Österreich – {Analyse} der {Jahre} 2015 bis 2020 inklusive {Berücksichtigung} der {Covid}-19-{Pandemie}}, isbn = {978-3-906877-90-7}, url = {https://www.hslu.ch/de-ch/wirtschaft/forschung/konferenzen/carf-luzern/carf-konferenzbeitraege/}, booktitle = {{CARF} {Luzern} 2021. {Schriften} aus dem {Institut} für {Finanzdienstleistungen} {Zug} {IFZSchriften} aus dem {Institut} für {Finanzdienstleistungen} {Zug} {IFZ}}, publisher = {Verlag IFZ – Hochschule Luzern}, author = {Kovarova-Simecek, Monika and Berger, Bettina and Reichebner, Marie-Therese}, editor = {Behringer, Stefan}, year = {2021}, keywords = {BlogFincom, Department Digital Business and Innovation, Institute for Innovation Systems, Vortrag, Wiss. Beitrag, best, best-lbkovarova, peer-reviewed}, pages = {221--243}, } @book{acosta_knowledge_2023, address = {AMSTERDAM}, series = {Semantic {Web} {Serries}}, title = {{KNOWLEDGE} {GRAPHS}: semantics, machine learning, and languages}, copyright = {CC BY NC}, isbn = {978-1-64368-424-6}, shorttitle = {{KNOWLEDGE} {GRAPHS}}, url = {https://ebooks.iospress.nl/ISBN/978-1-64368-425-3}, language = {eng}, publisher = {IOS PRESS}, editor = {Acosta, Maribel and Peroni, Silvio and Vahdati, Sahar and Gentile, Anna Lisa and Pellegrini, Tassilo and Kalo, Jan Christoph and {Krone, Jan}}, year = {2023}, note = {OCLC: 1402736888}, keywords = {Department Digital Business and Innovation, Inst, Institute for Innovation Systems, Wiss. Beitrag, best, peer-reviewed}, } @incollection{hoffmann_instrumente_2022, address = {Wiesbaden}, title = {Instrumente der {Analyse} in der {Investor} {Relations} und {Finanzkommunikation}}, isbn = {978-3-658-23389-1}, url = {https://link.springer.com/10.1007/978-3-658-23389-1_14-1}, language = {de}, urldate = {2022-01-06}, booktitle = {Handbuch {Investor} {Relations} und {Finanzkommunikation}}, publisher = {Springer Fachmedien Wiesbaden}, author = {Kovarova-Simecek, Monika and Pellegrini, Tassilo}, editor = {Hoffmann, Christian Pieter and Schiereck, Dirk and Zerfaß, Ansgar}, year = {2022}, doi = {10.1007/978-3-658-23389-1_14-1}, keywords = {BlogFincom, Department Digital Business and Innovation, Institut für Creative Media Technologies, Institute for Innovation Systems, Wiss. Beitrag, best, best lbkovarova, best lbpellegrini, financial behavior, peer-reviewed}, pages = {1--21}, } @article{tassilo_pellegrini_co-production_2007, title = {Co-{Production} on the {Web}. {Social} {Software} as a {Means} of {Collaborative} {Value} {Creation} in {Web}-based {Infrastructures}}, issn = {1614-1687}, url = {http://www.i-r-i-e.net/inhalt/007/37-pellegrini.pdf}, language = {en}, number = {7}, journal = {International Review on Information Ethics}, author = {{Tassilo Pellegrini}}, year = {2007}, keywords = {Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed, ⛔ No DOI found}, pages = {1--6}, } @inproceedings{anna_zhdanova_social_2007, address = {Santiago de Cuba}, title = {A {Social} {Networking} {Model} of a {Web} {Community}}, booktitle = {Proceedings of the 10th {International} {Symposium} on {Social} {Communication}}, author = {{Anna Zhdanova} and {Livia Predoiu} and {Tassilo Pellegrini} and {Dieter Fensel}}, year = {2007}, keywords = {Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed, ⛔ No DOI found}, } @book{pellegrini_networked_2009, address = {New York}, edition = {1}, series = {Lecture {Notes} on {Artificial} {Intelligence} {LNAI}}, title = {Networked {Knowledge} - {Networked} {Media}: {Integrating} {Knowledge} {Management}, {New} {Media} {Technologies} and {Semantic} {Systems}}, isbn = {978-3-642-02183-1}, url = {http://dl.acm.org/citation.cfm?id=1695980&coll=DL&dl=GUIDE&CFID=55018059&CFTOKEN=37157205}, language = {en}, publisher = {Springer}, editor = {Pellegrini, Tassilo and Auer, Sören and Tochtermann, Klaus and Schaffert, Sebastian}, year = {2009}, keywords = {Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed}, } @techreport{pellegrini_dpp4all_2023, address = {Vienna}, title = {{DPP4ALL} – {A} {Digital} {Product} {Passport} for {All}}, url = {https://www.bmk.gv.at/en/topics/innovation/publications/A-Digital-Product-Passport.html}, language = {EN}, institution = {Bundesministerium für Klimaschutz, Umwelt, Energie, Mobilität, Innovation und Technologie}, author = {Pellegrini, Tassilo and Neumaier, Sebastian and Havur, Giray and Mesbahi, Zahra and Wagner-Havlicek, Carina and Grossberger, Hirut and Kaltenbrunner, Laura and Schneidergruber, Markus}, month = oct, year = {2023}, keywords = {Best, Department Digital Business and Innovation, Institute for Innovation Systems, Publikationstyp Schriftpublikation, Wiss. Beitrag, best}, pages = {246}, } @article{rametsteiner_branchen_2009, title = {Branchen {Tracking} - {Die} kontinuierliche {Wirkungsmessung} von {Medien}}, number = {03/2009}, journal = {transfer, Werbeforschung \& Praxis}, author = {Rametsteiner, Harald}, year = {2009}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, SP MW Global Media Markets \& Local Practices, best, peer-reviewed, ⛔ No DOI found}, pages = {43--47}, } @article{kovarova-simecek_esef_2021, series = {Reporting und {Controlling}}, title = {{ESEF} – {Die} {Implementierung} der digitalen {Finanzberichterstattung} in {Management}, {Abschlussprüfung} und {Aufsicht}}, volume = {16}, issn = {1862-5533}, url = {www.irz-online.de}, language = {Deutsch}, number = {4}, journal = {Zeitschrift für Internationale Rechnungslegung}, author = {Kovarova-Simecek, Monika and Geiger, Patrick and Hammer, Michael and Neunteufl, Thomas and Peschel, Christian}, year = {2021}, keywords = {BlogFincom, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, best, best-lbkovarova, ⛔ No DOI found}, pages = {177--182}, } @inproceedings{pellegrini_exploring_2011, address = {New York}, series = {{ICPS}}, title = {Exploring {Structural} {Differences} in {Thesauri} for {SKOS}-based {Applications}}, isbn = {978-1-4503-0621-8}, url = {http://dl.acm.org/citation.cfm?id=2063518.2063546&coll=DL&dl=GUIDE&CFID=70037251&CFTOKEN=18476634}, doi = {10/dtddnq}, language = {en}, publisher = {ACM}, author = {Pellegrini, Tassilo and Nagy, Helmut and Mader, Christian}, year = {2011}, keywords = {Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, Wiss. Beitrag, best, peer-reviewed}, pages = {187--190}, } @inproceedings{ermilov_data_2015, title = {Data licensing on the cloud: empirical insights and implications for linked data}, isbn = {978-1-4503-3462-4}, shorttitle = {Data licensing on the cloud}, url = {http://dl.acm.org/citation.cfm?doid=2814864.2814878}, doi = {10/gh373s}, language = {en}, urldate = {2015-10-09}, publisher = {ACM Press}, author = {Ermilov, Ivan and Pellegrini, Tassilo}, year = {2015}, keywords = {Department Wirtschaft, Forschungsgruppe Media Business, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, best-lbpellegrini, peer-reviewed}, pages = {153--156}, } @inproceedings{tassilo_pellegrini_genealogy_2018, address = {Salzburg, Austria}, title = {A {Genealogy} and {Classification} of {Rights} {Expression} {Languages} – {Preliminary} {Results}}, booktitle = {Data {Protection} / {LegalTech} - {Proceedings} of the 21st {International} {Legal} {Informatics}}, publisher = {Editions Weblaw}, author = {{Tassilo Pellegrini} and {Andrea Schönhofer} and {Sabrina Kirrane} and {Simon Steyskal} and {Anna Fensel} and {Oleksandra Panasiuk} and {Axel Polleres}}, year = {2018}, keywords = {Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed, ⛔ No DOI found}, pages = {243--250}, } @article{kovarova-simecek_innovationscontrolling_2015, title = {Innovationscontrolling. {Instrumente} des {Innovationscontrollings} ({Teil} 2)}, volume = {9}, issn = {1993-2960}, url = {http://www.cfoaktuell.at/}, language = {German}, number = {6}, journal = {CFO aktuell}, author = {Kovarova-Simecek, Monika}, year = {2015}, keywords = {BlogFincom, Department Wirtschaft, Forschungsgruppe Digital Technologies, Innovationscontrolling, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed, ⛔ No DOI found}, pages = {262--266}, } @article{wimmer_einflussfaktoren_2013, title = {Einflussfaktoren auf die {Akzeptanz} von {Hybridautos}}, volume = {52}, number = {2}, journal = {International Journal of Marketing}, author = {Wimmer, Harald}, year = {2013}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, Wiss. Beitrag, best, peer-reviewed, ⛔ No DOI found}, pages = {79--93}, } @incollection{breslein_conjoint-analyse_2020, address = {Baden-Baden}, title = {Conjoint-{Analyse}}, isbn = {978-3-8487-6076-3}, url = {https://doi.org/10.5771/9783748902058}, abstract = {Die Markt-,Kommunikations- und Werbewirkungsforschung liefert seit Jahrzehnten wichtige Erkenntnisse für die Wirtschaft sowie für die Werbe- bzw. Mediaagenturen. Dieses Buch beinhaltet einen kompakten Überblick über die unterschiedlichen Methoden der Werbewirkungs- und Kommunikationsforschung. In den einzelnen Kapiteln werden die Methoden im Detail beschrieben, die jeweiligen Vor- und Nachteile erläutert, konkrete Anwendungsbeispiele in der Markt-, Werbewirkung- und Kommunikationsforschung in der Praxis aufgezeigt, und am Ende wird immer ein Fazit über die jeweilige Methode gezogen. Der Fokus dieses Sammelbandes liegt dabei eher auf qualitativen Methoden, wie zum Beispiel Fokusgruppe, Laddering-Technik, qualitative Bildinterpretation und Think Aloud Methode. Ergänzt wird dies durch diverse apparative und projektive Verfahren, Aktivierungsmessung, Google Analytics, Wearables, Imagemessung und Conjoint-Analyse. Den Abschluss bildet ein Überblick über die österreichischen Mediastudien.}, language = {DE}, booktitle = {Werbe- und {Kommunikationsforschung}: {Methoden} – {Stärken}/{Schwächen} – {Anwendungsbeispiele}}, publisher = {Nomos}, author = {Breslein, Jasmin and Wimmer, Harald}, editor = {Wimmer, Harald and Wagner-Havlicek, Carina}, year = {2020}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, SP MW Communication \& Consumer Experience, best}, pages = {225--245}, } @book{pellegrini_exploring_2021, address = {Vienna}, series = {Nuclear {Energy} {Series}}, title = {Exploring {Semantic} {Technologies} and {Their} {Application} to {Nuclear} {Knowledge} {Management}}, isbn = {978-92-0-108719-5}, url = {https://www.iaea.org/publications/13469/exploring-semantic-technologies-and-their-application-to-nuclear-knowledge-management}, number = {NG-T-6.15}, publisher = {INTERNATIONAL ATOMIC ENERGY AGENCY}, author = {Pellegrini, Tassilo and Beraha, D. and Gladyshev, M. and de Grosbois, J. and Hakopov, Z. and Jehadeesan, R. and Markov, A. and Marmonti, E. and Nenadic, G.}, year = {2021}, keywords = {!!Nicht verwenden!! - Department Digital Business \& Innovation, Center for Artificial Intelligence, Department Digital Business and Innovation, Institute for Innovation Systems, Schriftpublikation, best, peer-reviewed, wiss. Beitrag}, } @book{simsek_sempdw_2022, series = {{CEUR} {Workshop} {Proceedings}}, title = {{SEMPDW} 2022 - {Proceedongs} of {Posters}, {Demos} and {Workshops} at {SEMANTiCS} 2022 - 18th {International} {Conference} of {Semantic} {Systems}, {Vienna}, {Austria}, {Sept}. 13-15}, copyright = {CC BY}, isbn = {urn:nbn:de:0074-3235-0}, url = {http://ceur-ws.org/Vol-3235/}, language = {EN}, number = {3235}, publisher = {CEUR}, editor = {Şimşek, Umutcan and Chaves-Fraga, David and Pellegrini,i, Tassilo and Vahdati, Sahar}, year = {2022}, keywords = {!!Nicht verwenden!! - Department Digital Business \& Innovation, Department Digital Business and Innovation, Institute for Innovation Systems, Open Access, Wiss. Beitrag, best, peer-reviewed}, } @book{dimou_towards_2022, address = {Washington}, series = {Studies on the semantic web / ssw}, title = {Towards a knowledge-aware ai}, copyright = {CC BY}, isbn = {978-1-64368-320-1}, url = {https://ebooks.iospress.nl/volume/towards-a-knowledge-aware-ai-semantics-2022-proceedings-of-the-18th-international-conference-on-semantic-systems-1315-september-2022-vienna-austria}, abstract = {"Semantic systems lie at the heart of modern computing, interlinking with areas as diverse as AI, data science, knowledge discovery and management, big data analytics, e-commerce, enterprise search, technical documentation, document management, business intelligence, enterprise vocabulary management, machine learning, logic programming, content engineering, social computing, and the Semantic Web. This book presents the proceedings of SEMANTiCS 2022, the 18th International Conference on Semantic Systems, held as a hybrid event - live in Vienna, Austria and online - from 12 - 15 September 2022. The SEMANTiCS conference is an annual meeting place for the professionals and researchers who make semantic computing work, who understand its benefits and encounter its limitations, and is attended by information managers, IT architects, software engineers, and researchers from organizations ranging from research facilities and NPOs, through public administrations to the largest companies in the world. The theme and subtitle of the 2022 conference was Towards A Knowledge-Aware AI, and the book contains 15 papers, selected on the basis of quality, impact and scientific merit following a rigorous review process which resulted in an acceptance rate of 29\%. The book is divided into four chapters: semantics in data quality, standards and protection; representation learning and reasoning for downstream AI tasks; ontology development; and learning over complementary knowledge. Providing an overview of emerging trends and topics in the wide area of semantic computing, the book will be of interest to anyone involved in the development and deployment of computer technology and AI systems"--}, number = {55}, publisher = {IOS Press}, editor = {Dimou, Anastasia and Neumaier, Sebastian and Pellegrini, Tassilo and Vahdati, Sahar}, year = {2022}, keywords = {!!Nicht verwenden!! - Department Digital Business \& Innovation, Department Digital Business and Innovation, Forschungsgruppe Data Intelligence, Institut für IT Sicherheitsforschung, Institute for Innovation Systems, Open Access, best, peer-reviewed, wiss. Beitrag}, } @book{alam_further_2021, series = {Studies on the {Semantic} {Web}}, title = {Further with {Knowledge} {Graphs} - {Proceedings} of the 17th {International} {Conference} on {Semantic} {Systems}}, volume = {53}, copyright = {Open Access}, isbn = {978-1-64368-201-3}, url = {https://ebooks.iospress.nl/ISBN/978-1-64368-201-3}, abstract = {The field of semantic computing is highly diverse, linking areas such as artificial intelligence, data science, knowledge discovery and management, big data analytics, e-commerce, enterprise search, technical documentation, document management, busin...}, urldate = {2021-09-14}, publisher = {IOS Press}, editor = {Alam, Mehwish and Groth, Paul and de Boer, Victor and Pellegrini, Tassilo and Pandit, Harshvardhan J. and Montiel, Elena and Rodriguez-Doncel, Victor and McGillivray, Barbara and Meroño-Peñuela, Albert}, year = {2021}, keywords = {!!Nicht verwenden!! - Department Digital Business \& Innovation, Department Digital Business and Innovation, Institute for Innovation Systems, Machine Learning, Semantic Web, Semantics, best, peer-reviewed, wiss. Beitrag}, } @inproceedings{neumaier_towards_2021, address = {Barcelona}, title = {Towards an {Architecture} for {Policy}-{Aware} {Decentral} {Dataset} {Exchange}}, isbn = {978-1-61208-888-4}, url = {https://www.thinkmind.org/index.php?view=article&articleid=semapro_2021_1_40_30020}, booktitle = {{SEMAPRO} 2021, {The} {Fifteenth} {International} {Conference} on {Advances} in {Semantic} {Processing}}, publisher = {IARIA}, author = {Neumaier, Sebastian and Havur, Giray and Pellegrini, Tassilo}, year = {2021}, keywords = {!!Nicht verwenden!! - Department Digital Business \& Innovation, Department Digital Business and Innovation, FH SP Data Analytics \& Visual Computing, Forschungsgruppe Data Intelligence, Institut für IT Sicherheitsforschung, Institute for Innovation Systems, SP IT Sec Applied Security \& Data Science, Vortrag, best, peer-reviewed}, } @article{litschka_considerations_2019, title = {Considerations on the {Governance} of {Open} {Data} – an {Institutional} {Economic} {Perspective}}, volume = {9}, issn = {1478-9647, 1478-9655}, url = {http://www.inderscience.com/link.php?id=103028}, doi = {10/gnk9k3}, language = {en}, number = {3/4}, urldate = {2019-10-28}, journal = {International Journal of Intellectual Property Management}, author = {Litschka, Michael and Pellegrini, Tassilo}, year = {2019}, keywords = {Center for Artificial Intelligence, Department Medien und Digitale Technologien, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, SP MW Global Media Markets \& Local Practices, Wiss. Beitrag, best, best-lblitschka, best-lbpellegrini, peer-reviewed}, pages = {247--263}, } @incollection{zabkar_nothing_2017, address = {Wiesbaden}, series = {European {Advertising} {Academy}}, title = {Nothing {Beats} {Quality}? {The} {Influence} of {Consumer} {Testing} {Signs} on the {Evaluation} of {Print} {Ads}}, isbn = {978-3-658-18730-9}, url = {https://www.springer.com/de/book/9783658187309}, abstract = {This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.}, language = {en}, urldate = {2020-07-10}, booktitle = {Advances in {Advertising} {Research} {VIII}: {Challenges} in an {Age} of {Dis}-{Engagement}}, publisher = {Springer Gabler Verlag}, author = {Wagner-Havlicek, Carina and Marckhgott, Eva}, editor = {Zabkar, Vesna and Eisend, Martin}, year = {2017}, doi = {10.1007/978-3-658-18731-6}, keywords = {Department Digital Business and Innovation, Institut für Medienwirtschaft, Institute for Innovation Systems, SP MW Communication \& Consumer Experience, best}, pages = {213--225}, } @incollection{kaindel_apparative_2020, address = {Baden-Baden}, title = {Apparative {Verfahren} der {Werbeforschung}}, isbn = {978-3-8487-6076-3}, url = {https://doi.org/10.5771/9783748902058}, abstract = {Die Markt-,Kommunikations- und Werbewirkungsforschung liefert seit Jahrzehnten wichtige Erkenntnisse für die Wirtschaft sowie für die Werbe- bzw. Mediaagenturen. Dieses Buch beinhaltet einen kompakten Überblick über die unterschiedlichen Methoden der Werbewirkungs- und Kommunikationsforschung. In den einzelnen Kapiteln werden die Methoden im Detail beschrieben, die jeweiligen Vor- und Nachteile erläutert, konkrete Anwendungsbeispiele in der Markt-, Werbewirkung- und Kommunikationsforschung in der Praxis aufgezeigt, und am Ende wird immer ein Fazit über die jeweilige Methode gezogen. Der Fokus dieses Sammelbandes liegt dabei eher auf qualitativen Methoden, wie zum Beispiel Fokusgruppe, Laddering-Technik, qualitative Bildinterpretation und Think Aloud Methode. Ergänzt wird dies durch diverse apparative und projektive Verfahren, Aktivierungsmessung, Google Analytics, Wearables, Imagemessung und Conjoint-Analyse. Den Abschluss bildet ein Überblick über die österreichischen Mediastudien.}, language = {DE}, booktitle = {Werbe- und {Kommunikationsforschung}: {Methoden} – {Stärken}/{Schwächen} – {Anwendungsbeispiele}}, publisher = {Nomos}, author = {Kaindel, Clara and Messklinger, Flora and Wimmer, Harald}, editor = {Wimmer, Harald and Wagner-Havlicek, Carina}, year = {2020}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, SP MW Communication \& Consumer Experience, best}, pages = {151--179}, } @incollection{wagner-havlicek_messung_2020, address = {Baden-Baden}, title = {Messung der {Kommunikations}- und {Werbewirkung}}, isbn = {978-3-8487-6076-3}, url = {https://doi.org/10.5771/9783748902058}, abstract = {Die Markt-,Kommunikations- und Werbewirkungsforschung liefert seit Jahrzehnten wichtige Erkenntnisse für die Wirtschaft sowie für die Werbe- bzw. Mediaagenturen. Dieses Buch beinhaltet einen kompakten Überblick über die unterschiedlichen Methoden der Werbewirkungs- und Kommunikationsforschung. In den einzelnen Kapiteln werden die Methoden im Detail beschrieben, die jeweiligen Vor- und Nachteile erläutert, konkrete Anwendungsbeispiele in der Markt-, Werbewirkung- und Kommunikationsforschung in der Praxis aufgezeigt, und am Ende wird immer ein Fazit über die jeweilige Methode gezogen. Der Fokus dieses Sammelbandes liegt dabei eher auf qualitativen Methoden, wie zum Beispiel Fokusgruppe, Laddering-Technik, qualitative Bildinterpretation und Think Aloud Methode. Ergänzt wird dies durch diverse apparative und projektive Verfahren, Aktivierungsmessung, Google Analytics, Wearables, Imagemessung und Conjoint-Analyse. Den Abschluss bildet ein Überblick über die österreichischen Mediastudien.}, language = {DE}, booktitle = {Werbe- und {Kommunikationsforschung}: {Methoden} – {Stärken}/{Schwächen} – {Anwendungsbeispiele}}, publisher = {Nomos}, author = {Wagner-Havlicek, Carina}, editor = {Wimmer, Harald and Wagner-Havlicek, Carina}, year = {2020}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, SP MW Communication \& Consumer Experience, best}, pages = {17--26}, } @incollection{wimmer_imagemessung_2020, address = {Baden-Baden}, title = {Imagemessung}, isbn = {978-3-8487-6076-3}, url = {https://doi.org/10.5771/9783748902058}, abstract = {Die Markt-,Kommunikations- und Werbewirkungsforschung liefert seit Jahrzehnten wichtige Erkenntnisse für die Wirtschaft sowie für die Werbe- bzw. Mediaagenturen. Dieses Buch beinhaltet einen kompakten Überblick über die unterschiedlichen Methoden der Werbewirkungs- und Kommunikationsforschung. In den einzelnen Kapiteln werden die Methoden im Detail beschrieben, die jeweiligen Vor- und Nachteile erläutert, konkrete Anwendungsbeispiele in der Markt-, Werbewirkung- und Kommunikationsforschung in der Praxis aufgezeigt, und am Ende wird immer ein Fazit über die jeweilige Methode gezogen. Der Fokus dieses Sammelbandes liegt dabei eher auf qualitativen Methoden, wie zum Beispiel Fokusgruppe, Laddering-Technik, qualitative Bildinterpretation und Think Aloud Methode. Ergänzt wird dies durch diverse apparative und projektive Verfahren, Aktivierungsmessung, Google Analytics, Wearables, Imagemessung und Conjoint-Analyse. Den Abschluss bildet ein Überblick über die österreichischen Mediastudien.}, language = {DE}, booktitle = {Werbe- und {Kommunikationsforschung}: {Methoden} – {Stärken}/{Schwächen} – {Anwendungsbeispiele}}, publisher = {Nomos}, author = {Wimmer, Harald and Woeckinger, Magdalena}, editor = {Wimmer, Harald and Wagner-Havlicek, Carina}, year = {2020}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, SP MW Communication \& Consumer Experience, best}, pages = {115--132}, } @incollection{neubacher_augmented_2016, address = {Baden-Baden}, title = {Augmented {Reality}}, volume = {2}, isbn = {978-3-8487-3507-5}, url = {https://doi.org/10.5771/9783845278100}, abstract = {In diesem Band werden die wichtigsten Grundlagen des Online-Marketings und die dafür notwendigen technischen Voraussetzungen behandelt. Von der Planung digitaler Kampagnen geht es weiter zu den relevanten Datenquellen für Online-Kampagnen. Danach erfolgen im Anschluss an jeweils eine kurze thematische Einführung die tiefergehenden Auseinandersetzungen mit der Durchführung von Display-Advertising, von Performance-Marketing, von Mobile-Marketing und von Social-Media-Marketing. Auf die Messung von Online-Kampagnen und die Möglichkeiten von Paid Media, Owned Media \& Earned Media geht die Autorin ebenfalls näher ein. Den Abschluss bildet das Thema Augmented Reality inklusive eines Ausblicks in die Zukunft der digitalen Kommunikation. In einem umfassenden Glossar werden mehr als 200 Begriffe von AdBlocker bis Youtube beschrieben.}, language = {DE}, booktitle = {Online-{Marketing}: {Grundlagen}-{Planung}-{Durchführung}-{Messung} ({Organisationskommunikation} - {Band} 2)}, publisher = {Nomos}, author = {Neubacher, Anna and Matky, Isabel and Wimmer, Harald}, year = {2016}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, SP MW Communication \& Consumer Experience, best}, pages = {174--189}, } @incollection{ege_lizenzierung_2015, address = {Berlin, Heidelberg}, title = {Lizenzierung und {Nutzung} vernetzter {Daten} – {Fallstricke} und {Empfehlungen}}, isbn = {978-3-642-54885-7 978-3-642-54886-4}, url = {http://link.springer.com/10.1007/978-3-642-54886-4_26}, urldate = {2015-11-10}, booktitle = {Corporate {Semantic} {Web}}, publisher = {Springer Berlin Heidelberg}, author = {Pellegrini, Tassilo}, editor = {Ege, Börteçin and Humm, Bernhard and Reibold, Anatol}, year = {2015}, keywords = {Center for Artificial Intelligence, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed}, pages = {381--396}, } @incollection{erd_display-advertising_2016, address = {Baden-Baden}, title = {Display-{Advertising}}, volume = {1}, url = {https://doi.org/10.5771/9783845278100}, booktitle = {Online-{Marketing}: {Grundlagen} - {Planung} - {Durchführung} - {Messung}}, publisher = {Nomos}, author = {Erd, Johanna and Einramhof, Anna and Feiks, Viktoria}, editor = {Kammerzelt, Helmut and Wimmer, Harald}, year = {2016}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, SP MW Communication \& Consumer Experience, best, peer-reviewed}, pages = {78--93}, } @book{kammerzelt_online-marketing_2016, address = {Baden-Baden}, series = {Organisationskommunikation}, title = {Online-{Marketing}: {Grundlagen}-{Planung}-{Durchführung}-{Messung} ({Organisationskommunikation} - {Band} 2)}, isbn = {978-3-8487-3507-5}, url = {https://doi.org/10.5771/9783845278100}, language = {Deutsch}, publisher = {Nomos}, editor = {Kammerzelt, Helmut and Wimmer, Harald}, year = {2016}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, SP MW Communication \& Consumer Experience, best}, } @book{kammerzelt_erfolgsmessung_2014, address = {Berlin}, title = {Erfolgsmessung von {Offline}-, {Online} - und {Hybrid} - {Events}. {Angewandtes} {Eventmarketing} und - management.}, isbn = {978-3-7375-1890-1}, language = {Deutsch}, publisher = {epubli GmbH}, author = {Passecker, Petra}, editor = {Kammerzelt, Helmut}, year = {2014}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, SP MW Communication \& Consumer Experience, best}, } @book{steiner_zum_2016, address = {Wien}, title = {Zum {Status} {Quo} von {Digital} {Marketing} 2015 / 2016 - {Eine} {Reihe} des {Studiengangs} {Media}- und {Kommunikationsberatung} der {FH} {St}. {Pölten}}, author = {Steiner, Roland and Kammerzelt, Helmut}, year = {2016}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, SP MW Communication \& Consumer Experience, best}, } @inproceedings{kovarova-simecek_reporting_2017, address = {Wiesbaden}, title = {Reporting to {Machines} - reporting trends and {XBRL} diffusion among {Austrian} listed companies}, isbn = {978-3-658-17253-4}, url = {https://www.springer.com/de/book/9783658172534}, booktitle = {Conference {Proceedings} {Trend} in {Business} {Communication} 2016}, publisher = {Springer Gabler}, author = {Kovarova-Simecek, Monika and Pellegrini, Tassilo}, editor = {Becker, Timo and Schreckenleitner, Peter and Reitberger, Wolfgang and Brunner-Sperdin, Alexandra}, year = {2017}, keywords = {BlogFincom, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, XBRL, best, peer-reviewed}, pages = {49--66}, } @article{pellegrini_semantic_2017, title = {Semantic metadata in the publishing industry – technological achievements and economic implications}, volume = {27}, issn = {1019-6781, 1422-8890}, url = {http://link.springer.com/10.1007/s12525-016-0238-x}, doi = {10/f9w6wk}, language = {en}, number = {1}, urldate = {2019-03-14}, journal = {Electronic Markets}, author = {Pellegrini, Tassilo}, month = feb, year = {2017}, keywords = {Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, best-lbpellegrini, peer-reviewed}, pages = {9--20}, } @incollection{krone_digital_2016, address = {Wiesbaden}, title = {Digital {Rights} {Management} - {Technologien}, {Anwendungsbereiche} und {Entwicklungsperspektiven}}, isbn = {978-3-658-09632-8}, url = {http://link.springer.com/10.1007/978-3-658-09632-8_79-1}, language = {de}, urldate = {2016-12-04}, booktitle = {Handbuch {Medienökonomie}}, publisher = {Springer Fachmedien Wiesbaden}, author = {Pellegrini, Tassilo}, editor = {Krone, Jan and Pellegrini, Tassilo}, year = {2016}, keywords = {Center for Artificial Intelligence, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed}, pages = {1--19}, } @incollection{pellegrini_netzneutralitat_2017, address = {Wiesbaden}, title = {Netzneutralität und digitaler {Medienvertrieb}}, volume = {1}, url = {https://doi.org/10.1007/978-3-658-09632-8_17-1;}, language = {de}, booktitle = {Handbuch {Medienökonomie}. {Life} {Edition}}, publisher = {Springer Fachmedien}, author = {Pellegrini, Tassilo and Krone, Jan}, year = {2017}, keywords = {Center for Artificial Intelligence, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, Wiss. Beitrag, best, peer-reviewed}, pages = {347--368}, } @incollection{pellegrini_tassilo_economics_2013, address = {New York}, series = {Data {Mining} and {Knowledge} {Discovery} {Series}}, title = {The {Economics} of {Big} {Data} – {A} {Value} {Perspective} on {State} of the {Art} and {Future} {Trends}}, isbn = {978-1-4665-7837-1}, url = {https://www.taylorfrancis.com/chapters/edit/10.1201/b16014-21/economics-big-data-value-perspective-state-art-future-trends-tassilo-pellegrin}, language = {en}, booktitle = {Big {Data} {Computing}}, publisher = {Chapman and Hall/CRC}, author = {Pellegrini, Tassilo}, year = {2013}, keywords = {Center for Artificial Intelligence, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, Schriftpublikation, Wiss. Beitrag, best, peer-reviewed}, pages = {343--372}, } @techreport{aubram_financial_2016, address = {Rochester, NY}, type = {{SSRN} {Scholarly} {Paper}}, title = {Financial {Literacy}, {Pension} {Planning}, and {Investment} {Behavior} - {A} {Comparative} {Study} between {Austria} and {Switzerland}}, url = {http://papers.ssrn.com/abstract=2834869}, abstract = {This paper analyzes the impacts of financial literacy on the investment and pension planning behavior in Austria and Switzerland. Based on survey data of 449 individuals from Austria and Switzerland, we first analyze which socio-demographic and country-specific factors determine financial literacy. In a second step, we explain the investment and pension planning behavior by the level of financial literacy as well as other relevant person- and country-specific characteristics. In particular, we investigate differences between the Austrian and the Swiss with respect to financial literacy and the respective pension system and derive potential impacts on the pension planning and investment behavior of the population. Our results show a higher level of financial literacy in Switzerland compared to Austria, and the difference is even larger for the factual compared to the self-assessed financial literacy. Also women are less financially literate than men. A higher financial literacy has a clear positive impact on the level of pension planning, whereas the effect of the self-assessed financial literacy is stronger than the impact of the factual one. Swiss people seem to care more about pension planning compared to Austrians, and the same holds for elder people compared to the younger persons in our sample. Overall, our results provide some potentially interesting insights on the impacts of institutional differences on pension planning, investment and information behavior.}, number = {ID 2834869}, urldate = {2016-09-15}, institution = {Social Science Research Network}, author = {Aubram, Tatjana and Kovarova-Simecek, Monika and Wanzenried, Gabrielle}, month = sep, year = {2016}, keywords = {BlogFincom, Department Digital Business and Innovation, Department Wirtschaft, FINANCIAL literacy, Institut für Medienwirtschaft, Institute for Innovation Systems, Investment Behavior, Pension planning, Publikationstyp Schriftpublikation, best, peer-reviewed}, } @inproceedings{pellegrini_integrating_2012, address = {Graz, Österreich}, series = {{ICPS}}, title = {Integrating {Linked} {Data} into the {Content} {Value} {Chain}}, isbn = {978-1-4503-1112-0}, abstract = {Only a few media companies have so far (as of April 2012) publicly declared engagement in the area of Linked Data. Nevertheless among the chosen few are BBC Online, the New York Times, The Guardian and Reuters who utilize Linked Data to add significant value to the news production process. This paper discusses achievements and challenges in utilizing semantic metadata in the news production process. It illustrates how Linked Data can be integrated into the content value chain and provide added value to content-related workflows without necessarily disrupting them. This is insofar critical as publishing companies react very sensitively to radical changes in their working settings and are often very suspicious of technologically induced innovations. Given the fact that Linked Data is a highly technology driven phenomenon that incrementally incorporates the culture, speech and logic of the engineering discipline, it is necessary to translate the benefits of Linked Data into the thinking and understanding of the publishing sector by illustrating the intersections between the traditional editorial content value chain and Linked Data as a complementary resource to innovate existing products and services.}, language = {en}, publisher = {ACM}, author = {Pellegrini, Tassilo}, year = {2012}, keywords = {Center for Artificial Intelligence, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed}, pages = {8}, } @inproceedings{aubram_financial_2016, address = {Luzern}, title = {Financial {Literacy} im {Ländervergleich} - empirische {Befunde} zu {Finanzwissen} und {Finanzverhalten} in Österreich und in der {Schweiz}}, volume = {35}, isbn = {978-3-906488-60-8}, url = {https://www.hslu.ch/de-ch/wirtschaft/forschung/konferenzen/carf-luzern/carf-konferenzbeitraege/}, language = {Deutsch}, booktitle = {Controlling.{Accounting}.{Risiko}.{Finanzen}. {Schriften} aus dem {Institut} für {Finanzdienstleistungen} {Zug} {IFZ}}, publisher = {Verlag IFZ - Hochschule Luzern}, author = {Aubram, Tatjana and Kovarova-Simecek, Monika and Wanzenried, Gabrielle}, editor = {Nadig, Linard and Egle, Ulrich}, year = {2016}, keywords = {BlogFincom, Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, institute for inn, peer-reviewed}, pages = {367--420}, } @inproceedings{pellegrini_semantic_2011, address = {Baden-Baden}, title = {Semantic {Web} in netzbasierten {Unterhaltungsmedien}. {Bausteine} für eine {Metadaten}-Ökonomik}, isbn = {978-3-8329-6876-2}, url = {http://www.amazon.de/%C3%96konomie-Qualit%C3%A4t-Management-von-Unterhaltungsmedien/dp/3832968768/ref=sr_1_1?s=books&ie=UTF8&qid=1322133153&sr=1-1}, language = {de}, booktitle = {Ökonomie, {Qualität} und {Management} von {Unterhaltungsmedien}. {Tagungsband} der deutsche {Gesellschaft} für {Publizistik} und {Kommunikationswissenschaft}}, publisher = {Nomos}, author = {Pellegrini, Tassilo}, year = {2011}, keywords = {Center for Artificial Intelligence, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed}, pages = {253--276}, } @incollection{krone_okonomisierung_2011, address = {Köln}, title = {Ökonomisierung des {Datentransports} im {Internet} und seine {Auswirkungen} auf den öffentlich-rechtlichen {AV}-{Sektor} – {Netzneutralität} und breitbandiger {Content}}, language = {de}, booktitle = {Public {Value} in der {Digital}- und {Internetökonomie}}, publisher = {Herbert von Halem Verlag}, author = {Krone, Jan and Pellegrini, Tassilo}, year = {2011}, keywords = {Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed}, pages = {198--227}, } @inproceedings{kovarova-simecek_effective_2017, address = {Wiesbaden}, title = {Effective resource allocation in {PR} and {IR} – linking the output and impact of corporate communications}, isbn = {978-3-658-17253-4}, booktitle = {Conference {Proceedings} {Trend} in {Business} {Communication} 2016}, publisher = {Springer Gabler}, author = {Kovarova-Simecek, Monika}, editor = {Becker, Timo and Schreckenleitner, Peter and Reitberger, Wolfgang and Brunner-Sperdin, Alexandra}, year = {2017}, keywords = {BlogFincom, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Medienwirtschaft, Institute for Innovation Systems, PR Measurement, Publikationstyp Schriftpublikation, best, peer-reviewed}, pages = {33--48}, } @inproceedings{slobodanka_sesame_2010, address = {New York}, series = {{ICPS}}, title = {{SESAME} demonstrator: ontologies, services and policies for energy efficiency}, isbn = {978-1-4503-0014-8}, url = {http://dl.acm.org/citation.cfm?id=1839707.1839738&coll=DL&dl=GUIDE&CFID=70037251&CFTOKEN=18476634}, doi = {10/d2zbnm}, language = {en}, publisher = {ACM}, author = {Slobodanka, Tomic and Fensel, Anna and Pellegrini, Tassilo}, year = {2010}, keywords = {Center for Artificial Intelligence, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed}, } @incollection{jan_schmidt_social_2008, address = {Berlin}, series = {Xmedia {Press}}, title = {Das {Social} {Semantic} {Web} aus kommunikationssoziologischer {Perspektive}}, isbn = {978-3-540-72215-1}, url = {http://www.amazon.de/Social-Semantic-Web-2-0-X-media-press/dp/3540722157/ref=sr_1_1?s=books&ie=UTF8&qid=1322084878&sr=1-1}, language = {de}, booktitle = {Social {Semantic} {Web}}, publisher = {Springer}, author = {{Jan Schmidt} and {Tassilo Pellegrini}}, year = {2008}, keywords = {Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed}, pages = {453--469}, } @inproceedings{tassilo_pellegrini_theory_2007, address = {Graz}, title = {A {Theory} of {Co}-{Production} for {User}-{Generated} {Content}. {Integrating} the {User} into the {Content} {Value} {Chain}}, isbn = {09486968}, language = {en}, booktitle = {Proceedings of {I}-{Media} 2007. {International} {Conference} on {New} {Media} {Technology}}, publisher = {Journal of Universal Computer Science}, author = {{Tassilo Pellegrini}}, year = {2007}, keywords = {Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, peer-reviewed}, pages = {415}, } @book{kammerzelt_spezialgebiete_2015, title = {Spezialgebiete der {Public} {Relations} - {Teil} {II}}, isbn = {978-3-8487-1944-0}, url = {https://www.nomos-elibrary.de/10.5771/9783845260587/spezialgebiete-der-public-relations-teil-ii}, language = {Deutsch}, publisher = {Nomos Verlag}, editor = {Kammerzelt, Helmut and Krumpel, Bernhard}, year = {2015}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, SP MW Communication \& Consumer Experience, best}, } @book{kammerzelt_spezialgebiete_2014, address = {Baden-Baden}, title = {Spezialgebiete der {Public} {Relations}}, url = {https://www.nomos-elibrary.de/10.5771/9783845254340/spezialgebiete-der-public-relations}, publisher = {Nomos}, editor = {Kammerzelt, Helmut and Krumpel, Bernhard}, year = {2014}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, SP MW Communication \& Consumer Experience, best}, } @inproceedings{kovarova-simecek_xbrl_2018, address = {Luzern}, title = {{XBRL} im digitalen {Reporting} ‐ {Entwicklungsstand} in {Europa} und in Österreich}, isbn = {978-3-906877-39-6}, url = {https://www.hslu.ch/de-ch/wirtschaft/forschung/konferenzen/carf-luzern/carf-konferenzbeitraege/}, language = {Deutsch}, booktitle = {Controlling.{Accounting}.{Risiko}.{Finanzen}. {Schriften} aus dem {Institut} für {Finanzdienstleistungen} {Zug} {IFZ}}, publisher = {Verlag IFZ - Hochschule Luzern}, author = {Kovarova-Simecek, Monika and Pellegrini, Tassilo and Aubram, Tatjana}, editor = {Nadig, Linard and Egle, Ulrich}, year = {2018}, keywords = {BlogFincom, Department Digital Business and Innovation, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best}, pages = {160--176}, } @incollection{muller-lietzkow_uberlegungen_2020, series = {Medienökonomie}, title = {Überlegungen zur {Governance} von {Open} {Data} – eine institutionenökonomische {Perspektive}}, volume = {13}, isbn = {978-3-7489-0524-0}, url = {https://www.nomos-elibrary.de/index.php?doi=10.5771/9783748905240-111}, urldate = {2021-01-08}, booktitle = {Beyond {Digital}}, publisher = {Nomos Verlagsgesellschaft mbH \& Co. KG}, author = {Pellegrini, Tassilo and Litschka, Michael}, editor = {Müller-Lietzkow, Jörg}, year = {2020}, doi = {10.5771/9783748905240-111}, keywords = {Center for Artificial Intelligence, Department Medien und Digitale Technologien, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publiktationstyp Schriftpublikation, Wiss. Beitrag, best, closed Access, peer-reviewed}, pages = {111--130}, } @book{pellegrini_proceedings_2011, address = {New York}, edition = {1}, series = {{ICPS}}, title = {Proceedings of the 7th {International} {Conference} on {Semantic} {Systems}}, isbn = {978 978-1-4503-0621-8}, url = {http://dl.acm.org/citation.cfm?id=2063518&coll=DL&dl=GUIDE&CFID=55018059&CFTOKEN=37157205}, language = {en}, publisher = {ACM}, editor = {Pellegrini, Tassilo and Ngonga-Ngoma, Axel-Cyrille and Lindstaedt, Stefanie and Ghidini, Chiara}, year = {2011}, keywords = {Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, Wiss. Beitrag, best}, } @book{adrian_paschke_proceedings_2010, address = {New York}, series = {{ICPS}}, title = {Proceedings of the 6th {International} {Conference} on {Semantic} {Systems}}, isbn = {978-1-4503-0014-8}, url = {http://dl.acm.org/citation.cfm?id=1839707&coll=DL&dl=GUIDE&CFID=55018059&CFTOKEN=37157205}, language = {en}, publisher = {ACM}, editor = {{Adrian Paschke} and {Nicola Henze} and {Tassilo Pellegrini}}, year = {2010}, keywords = {Department Wirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best}, } @book{pellegrini_proceedings_2009, address = {Graz}, title = {Proceedings of the 5th {International} {Conference} on {Semantic} {Systems}}, language = {en}, publisher = {Journal of Universal Computer Science}, editor = {Pellegrini, Tassilo and Weigand, Hans and Behrendt, Werner and Tochtermann, Klaus and Paschke, Adrian}, year = {2009}, keywords = {Department Wirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, Wiss. Beitrag, best}, } @book{presutti_proceedings_2012, address = {New York}, series = {{ICPS}}, title = {Proceedings of the 8th {International} {Conference} on {Semantic} {Systems}}, language = {en}, publisher = {ACM}, editor = {Presutti, Valentia and Pinto, Sofia and Sack, Harald and Pellegrini, Tassilo}, year = {2012}, keywords = {Department Wirtschaft, Forschungsgruppe Media Business, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best}, } @book{soren_auer_proceedings_2008, title = {Proceedings of the 4th {International} {Conference} on {Semantic} {Systems}}, language = {en}, publisher = {Journal of Universal Computer Science}, editor = {Sören Auer and Sebastian Schaffert and Tassilo Pellegrini}, year = {2008}, keywords = {Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best}, } @incollection{pellegrini_quality--service_2012, address = {Baden-Baden}, title = {Quality-of-{Service} in der {Netzbewirtschaftung} – {Effekte} einer eingeschränkten {Netzneutralität} auf {Cloud}-basierte {Geschäftsmodelle}}, isbn = {978-3-8329-6882-3}, language = {de}, booktitle = {Netzneutralität und {Netzbewirtschaftung}}, publisher = {Nomos Verlag}, author = {Pellegrini, Tassilo}, year = {2012}, keywords = {Center for Artificial Intelligence, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, cloud computing, net neutrality, peer-reviewed}, pages = {117--137}, } @misc{krone_okonomisierung_2009, address = {Hamburg}, title = {Ökonomisierung des {Datentransports} im {Internet} und seine {Auswirkungen} auf den öffentlich-rechtlichen {AV}-.{Sektor} – {Netzneutralität} und breitbandiger {Content}}, author = {Krone, Jan and Pellegrini, Tassilo}, year = {2009}, keywords = {Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Präsentation, best, peer-reviewed}, } @inproceedings{pellegrini_linked_2014, title = {Linked data business cube: a systematic approach to semantic web business models}, isbn = {978-1-4503-3006-0}, shorttitle = {Linked data business cube}, url = {http://dl.acm.org/citation.cfm?doid=2676467.2676489}, doi = {10/gh38cb}, language = {en}, urldate = {2015-11-15}, publisher = {ACM Press}, author = {Pellegrini, Tassilo and Dirschl, Christian and Eck, Katja}, year = {2014}, keywords = {Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best, best-lbpellegrini, peer-reviewed}, pages = {132--141}, } @inproceedings{pellegrini_urheberrechtswissen_2017, address = {Wien}, title = {Urheberrechtswissen und -praxis in {Social} {Networks}}, volume = {326}, isbn = {978-3-903035-15-7}, language = {de}, booktitle = {Trends und {Communities} der {Rechtsinformatik} - {Tagungsband} der 20. {Internationalen} {Rechtsinformatik} {Symposium}}, publisher = {OCG Verlag}, author = {Pellegrini, Tassilo and Kovarova-Simecek, Monika and Bauer, Verana and Aubram, Tatjana}, year = {2017}, keywords = {BlogFincom, Department Digital Business and Innovation, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, Wiss. Beitrag, best, best-lbkovarova, best-tpellegrini, peer-reviewed}, pages = {639--646}, } @article{kovarova-simecek_financial_2018, title = {Financial {Literacy}, {Information} {Behavior}, and {Interest} in {Financial} {News} in {Austria}}, url = {https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3156961}, doi = {10/gh372h}, language = {en}, journal = {SSRN Electronic Journal}, author = {Kovarova-Simecek, Monika and Aubram, Tatjana}, year = {2018}, keywords = {BlogFincom, Department Digital Business and Innovation, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, best}, pages = {39}, } @book{grublbauer_werbewirkung_2012, edition = {1}, series = {Praxisforum {Medienmanagement}}, title = {Werbewirkung und {Mediaplanung}: {Kompendium} für die {Praxis} und {Lehre} von {Gerhard} {Turcsanyi} und {Robert} {Schützendorf}}, volume = {18}, isbn = {3-8329-7918-2}, shorttitle = {Werbewirkung und {Mediaplanung}}, url = {https://www.nomos-elibrary.de/10.5771/9783845243931/werbewirkung-und-mediaplanung}, publisher = {Nomos}, author = {Grüblbauer, Johanna and Kammerzelt, Helmut}, month = dec, year = {2012}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, SP MW Communication \& Consumer Experience, best}, }