@book{kammerzelt_online-marketing_2016, address = {Baden-Baden}, series = {Organisationskommunikation}, title = {Online-{Marketing}: {Grundlagen}-{Planung}-{Durchführung}-{Messung} ({Organisationskommunikation} - {Band} 2)}, isbn = {978-3-8487-3507-5}, url = {https://doi.org/10.5771/9783845278100}, language = {Deutsch}, publisher = {Nomos}, editor = {Kammerzelt, Helmut and Wimmer, Harald}, year = {2016}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, SP MW Communication \& Consumer Experience, best}, }