@incollection{grublbauer_social_2013, address = {Berlin}, title = {Social {Media} {Monitoring} {Tools} as {Instruments} of {Strategic} {Issues} {Management}}, booktitle = {Handbook of {Social} {Media} {Management}: {Value} {Chain} and {Business} {Models} in {Changing} {Media} {Markets} ({Media} {Business} and {Innovation})}, publisher = {Springer}, author = {Grüblbauer, Johanna and Haric, Peter}, editor = {Friedrichsen, Mike and Mühl-Benninghaus, Wolfgang}, year = {2013}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Publikationstyp Schriftpublikation, best}, }