@incollection{kovarova-simecek_effective_2017, address = {Wiesbaden, Deutschland}, title = {Effective resource allocation in {PR} and {IR} - linking the output and impact of corporate communications.}, url = {https://www.springer.com/de/book/9783658172534}, booktitle = {Conference {Proceedings} {Trend} in {Business} {Communication} 2016}, publisher = {Springer Gabler}, author = {Kovarova-Simecek, Monika}, editor = {Becker, T. and Schneckenleitner, P. and Reitberger, W. and Brunner-Sperdin, A.}, year = {2017}, keywords = {BlogFincom, Department Wirtschaft, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Publikationstyp Schriftpublikation, best}, pages = {33--48}, }