The research team, which is comprised of experts from a wide range of disciplines, offers both theoretically sound basic research and practice-oriented services for companies, civil-society actors and public administration.
Key Focus

Digital Business & Smart Data Management

Analysing effects of digitalisation on business models
Go to Key Focuses
Key Focus

Global Media Markets & Local Practices

Illuminating interrelationships between local practices and global media markets
Go to Key Focuses
Key Focus

Communication & Consumer Experience

Research on new possibilities of communication as a result of digitalisation
Go to Key Focuses

Selected projects

FH-Prof. PD Dr. Andreas Gebesmair
Head of Research Institute Institute of Media Economics
The media economy is in a phase of pervasive change. The enormous proliferation of channels and platforms, the trend towards individualisation and the increasing competition from global corporations present major challenges for media companies.
Go to Key Focuses

Download